I think you're giving him too much credit. He's not softly stepping around anything just deflecting when the questions come too close to home. It'll all catch up with him eventually. His business acumen isn't that great anyway. Six bankruptcies and thousands of other people losing money on his behalf would suggest he's an accomplished snake oil salesman and nothing else. Without his inherited £200m from his father he'd be a nobody.
Out of interest, how many companies that Steve Jobs or Sheikh Mansour invested in went bankrupt?
If it's more than 6 are they snake oil salesmen too?