I get the media clicks thing, but attention generates more attention. The more the media idolise the rag shit and publish bollocks about Carlton Pogba and Ibrahimovic and the rest of the overated cünts, the more the casual fans and kids will keep believing it, thus perpetuating the rag myth.
If we had stories about us, sensationalising everything, and being sycophantic over our amazing style of play, and articles in non-football features about things like for example Sane's cool fashion sense or Raheem's amazing sports cars (purely hypothetical examples on a par with the bollocks they write about Pogba's hair and shit dances) then these would appeal to kids who would be more likely to talk about us and follow us, therefore increasing our fanbase, to generate more clicks the media crave, so leading to more positive stories about us. We need a media/PR expert that can push us into the public eye more and more.