Puma - £650M shirt deal confirmed

Exactly. Shirt sales don't begin to cover the cost of these deals for the manufacturer. Having your shirt worn in the Champions League final is worth far more to them. It's like counting how many fake Ronaldo boots have been sold to measure whether his deal is worth it.

Only Dortmund have managed that for Puma in over ten years.
 
The brand is pretty high right now. Helps also to have the characters we do like mendy, sterling etc the Amazon doc will really be interesting and hopefully make the fans even more close to the club and it’s inner workings .
 
I'm sure City could pay some sort of figure to get out of the final year of the deal if need be. Chelsea did and their deal was worth more per year before they canceled it, so it's not a prohibitive measure.
 

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