£72 million over 6 years?

Nascent Blues

Well-Known Member
Joined
20 Sep 2009
Messages
5,228
Just saw that Sky were reporting yeaterday on their website that the deal with Nike is worth 12 million a year. Is this true and do you think we've got value from the deal?

If this has been discussed on another thread (not seen it in the new kit thread) feel free to delete.
 
Uber Blue said:
LoveCity said:
Will be renegotiated before too long, you can bet on that.

I hope so. As posted by Zeven, compared to other teams it doesn't seem that impressive
This isn't about where we are ranked. Nike will only pay the worth to them - which is mainly driven by sales. We are nowhere near the sales volume of the Rags, Chelsea, Arse & Liverpool yet, only continued success will change this and really we have only just started.
 
How does this all work?
They give us £12m/yr then what?
Do the club get shirts cheap/free to sell in the shop? Do we get a cut of all shirts sold?
Do we get a larger cut after a threshold of sales?
Never really understood it.
 

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