There has been no announcement what the deal is worth. It's a speculative figure plucked out of thin air by a couple of journos which subsequently has become gospel. We will only know the true figures when the next set of accounts are published. The £12m figure is not much more than we had been receiving from Umbro. Same with the Etihad deal, nobody has a definitive figure what the figures amount to. Some say £400m and £40m a year, others suggest less. Those who have it at the higher end of the scale, the only motive, to cause tension towards FFPR and UEFA.