Prestwich_Blue said:
Vicky and her team do a very good job and have focused on turning round the opinions of some key journalists like Martin Samuel & Ollie Holt.
But you can't force people to write nice things about you. Yes we could be like the rags and ruthlessly suppress any bad news or negative opinions but I know that is definitely not what City's owners want.
Fergie tries to control everything surrounding United like a Mafia boss.
I think the Murdoch media is particularly anti-City. I suspect the "party line" is not set by individual journalists but the editor and ultimately the owner. Didnt they once try to buy United.
Getting the odd journo "on side" is certainly a start but there is so much vitriol it seems like a drop in the ocean.
-- Sat Jun 04, 2011 12:30 pm --
DontLookBackInAnger said:
bottom-line is more people don't like City than do..... you look at any paper and its front page or back page headline, it's done to appeal to their readership, people want to read stories that reinforce their view of the world.
I accept we are not popular at present but there is also an arguement that the way information is reported can help change the views people have. I just wonder if there are other ways to actively change the support and policies of key decision makers in the media. Possibly this is being done "behind the scenes"? I hope so.