Fan Perceptions of Commercialisation in Football: A Case Study of Manchester City FC

[McfcAaron]

Completed it but only 17 questions...have I missed something?
As Tesco say every little helps

I had 15 questions before - but felt I needed two more to ask. But with the qualitative nature of the research - rounding it up to a more even number of 20 would have been just a bit too much!

But thank you for completing :-)

 

[Banshee]

Done. Best of luck.

 

[McfcAaron]

Just done it. One comment I have, there seems to be an emphasis on foreign money/investment in the last couple of questions almost as though this is wrong. This seemed a litle bizarre. Anyone could buy our club British or foreign but if the business strategy is wrong we would be going nowhere as seen by many other clubs, Blackburn being the best example. The fact that we are succesful has nothing to do with the fact that our owners are foreign but it has everything to do with how our owners are implementing a business strategy.

Anyway good luck.

Thank you very much! It's not wrong at all and I agree with your above statement, I'm all for it being a City fan myself and seeing what a fantastic job our owners have done for our club and the local community (taking my researcher hat off here). But a lot of my literature review into the commercialisation of football, a fundamental turning point (barring TV rights) was the inevitable overseas interest and wealthy investment into our football clubs, dating back to Al Fayed at Fulham FC and later Abramovich at Chelsea FC. A lot of the literature pointed to some fans feeling that the identity of their club has been stripped because of a lack of understanding/respect towards long-standing English footballing institutions - i.e. in the case of Cardiff City FC and Vincent Tan, the owner at Hull City FC wanting to change the name to Hull Tigers, and like you said - Venky's at Blackburn. But thanks for your feedback, and thanks for responding :-)

 

[McfcAaron]

Done. Best of luck.

Thank you Banshee! Much appreciated.

 

[blue by birth]

I had 15 questions before - but felt I needed two more to ask. But with the qualitative nature of the research - rounding it up to a more even number of 20 would have been just a bit too much!

But thank you for completing :-)

No problems mate... good luck

 

[Blue Mist]

Thank you very much! It's not wrong at all and I agree with your above statement, I'm all for it being a City fan myself and seeing what a fantastic job our owners have done for our club and the local community (taking my researcher hat off here). But a lot of my literature review into the commercialisation of football, a fundamental turning point (barring TV rights) was the inevitable overseas interest and wealthy investment into our football clubs, dating back to Al Fayed at Fulham FC and later Abramovich at Chelsea FC. A lot of the literature pointed to some fans feeling that the identity of their club has been stripped because of a lack of understanding/respect towards long-standing English footballing institutions - i.e. in the case of Cardiff City FC and Vincent Tan, the owner at Hull City FC wanting to change the name to Hull Tigers, and like you said - Venky's at Blackburn. But thanks for your feedback, and thanks for responding :-)

Thanks for the reply but what sort of student is up on a Saturday at this time of day ? shame on you.

 

[Tim of the Oak]

Swales and Franny wanted to be commercial and didn’t look after the fans. The difference then was there weren’t multi billion pound TV contracts

 

[peoffrey]

British billionaires don’t own successful football clubs.

 

[Colm mulvenna]

Done, good luck mate

 

[gazinho]

Done, enjoyed that survey to be honest, good luck pal