sir baconface
Well-Known Member
They are as remote from the fans as the Executives of Costa Coffee,Aldi etc are from their customers.
Aren't those two companies doing rather well?
They are as remote from the fans as the Executives of Costa Coffee,Aldi etc are from their customers.
Those are companies with hundreds of outlets and millions of customers. If Aldi had just one shop that had 50,000 mostly regular customers going in once a week or so then the people who ran the shop would certainly know and engage with those customers.They are as remote from the fans as the Executives of Costa Coffee,Aldi etc are from their customers.
I agree with you ,it would be nice to know that these guys buy into the Club as supporters rather than faceless Executives but maybe that's to much to ask.Those are companies with hundreds of outlets and millions of customers. If Aldi had just one shop that had 50,000 mostly regular customers going in once a week or so then the people who ran the shop would certainly know and engage with those customers.
Even at big companies like Lloyds Bank the execs and senior managers often work at the coal face for a day to see things from their customers and employees perspective.
I don't care that they don't support City. I do care that they support the people who do support City.I agree with you ,it would be nice to know that these guys buy into the Club as supporters rather than faceless Executives but maybe that's to much to ask.
Branches at Lloyds get weekly customer engagement scores which dictates the level of bonus. Many back office departments are also bonused on customer engagement scores. They don't always get it right but my point is big companies like Lloyds do have very rigorous processes to measure customer satisfaction. City would benefit from doing something similar.Those are companies with hundreds of outlets and millions of customers. If Aldi had just one shop that had 50,000 mostly regular customers going in once a week or so then the people who ran the shop would certainly know and engage with those customers.
Even at big companies like Lloyds Bank the execs and senior managers often work at the coal face for a day to see things from their customers and employees perspective.