What City need to do is to stop charging for the Cityizens card. *£35* How much money does it actually bring in? Peanuts! Instead offer non season ticket holders a free Cityizens card, with or without the perks. And offer all Cityizen card holders the chance to buy 1 or 2 match tickets after season ticket holders. Tickets would soon sell out. Or at least shift. People/City fans do not want to pay £35 before havping to fork out for match tickets as well.
And as I've stated on numerous occasions, along with other's on here, when City start makling it easier for fans to buy match tickets, a clearer OS ticket site, and more ticket outlets in the city centre and around Manchester, then more people will buy tickets, as they will be easier to buy.
City might be going places on the pitch, financially, hospitality wise, the matchday experience, and via social media, but the way they sell ticket's hasn't improved or moved on much.
A radical rethink and shake up of the whole ticket department/office and process of buying tickets needs a complete overhaul.