I get unreasonably annoyed by this. On the player's part, it is usually just massive egotism. On the fan's part, it is the worst part of hipsterism. I'll make an exception for Brazilians, with their 7 names and a long cultural history of doing it. The bloke is called Alexis Sanchez, therefore, like all players before him, he is Sanchez, not Alexis. Rodriguez, not James. Ronaldo, not Cristiano. Hernandez, not Chicharito. And there are hundreds of other examples where pathetic player's are requesting to be known by one name or to have their first name on the back if their shirt. As if they want to almost trademark a name that thousands of others, including many footballers, share. I can't think of examples at present but I'm sure I've even heard of English players trying to get on this bandwagon too and eventually being told by their clubs that they aren't going to put 'Dave's on the back of a shirt. The fans who are so desperate to use it and aid them in this process come across as internet dwelling freaks, desperate to stand out amongst their mates in the playground. If it is a cultural thing, fair enough. If not though, it should be banned and a 20 match ban issued to any player trying it. Discuss.