Several companies and organizations have the chance here to make something truly next-gen in terms of watching football, but pure greed and fear of losing subscribers prevents them from doing it.
I would put forward the example of steam + gog for video games. A decade or so back, video game piracy was rife. It still is going on and it will probably be never stamped out completely, but what many realised with this was that many of the people pirating would prefer to pay, a fair price, to do it legitimately - the instant access to a library of games was just not there at a decent price. and furthermore, a lot of these 'pirates' were spending quite a bit of money on having the right mods, taking an interest in the inner workings of the hardware and software, because they wanted to immerse themselves even more in this hobby of theirs, so the 'saving money' argument didn't always ring true.
Now you can download in seconds almost any game form the past two, three decades, including the latest releases, and the number of offers available is unbelievable - a few quid and even under a pound for many items, the latest having discounts off pricing if you bought from Game or Amazon even, and as a result many people choose to go legit. GOG.com even went DRM free and put a huge element of trust in their own service to overcome the temptation to pirate games.
And I would say the same is the future for football - how many would gladly sign up to a cheap, HD, reliable, football streaming source available on your PC, phone or TV? Say somoene did offer the service, a pound per game regardless of your location, or five pound a month, for every city game in HD, completely guaranteed to never fail to load up. Sky an BT customers would flock in droves, today's streamers would give up on unreliable streams and channel hopping for the reliability, and by offering every game you become relevant to every football fan of every club. I know there are some smaller streaming services doing this but it is not always official and therefore loses a lot f its potential longevity and security. But good luck negotiating the rights with that greedy lot in the PL/FL. They'd rather take a the highest bidder's cash here and now even if it meant the death of the game.