It's the same in the UK now, ready meals rule. When I tell people I cook from scratch every day, they look at me as tho I were mad. The idea that proper cooking is too time consuming is not true, just an excuse to slump in front of the telly.Many people here don’t value putting the time in to buy quality groceries and cook them. They’ll come up with every reason under the sun as to why they are “too busy.” Moreover, they lack self control. And if you tell them that the key to good health is to eat properly and get some exercise they’ll look at you with dispair like you’ve asked them to work physics problems. I don’t buy that we necessarily exported this to the rest of the world though.