They may win and be stocked with superstars but they paid big money for their stars as usual(that Barca team deserves bit of extra credit for who they brought through themselves) and they don't play the most attractive pure team football in most peoples eyes. It's not just about trophies for everyone it's how you do it, not everyone sees it like this(Pep and many other football fans and managers do) but personally I can't see how you can't value those principles and see the extra prestige that comes with them.