Imagine you have a favourite ice cream and it tastes amazing. You go to a little shop every Saturday to buy it. Over 44 long years the ice cream tastes worse every week due to managerial changes at the shop you buy it from, but you don't give up hope that one day it'll once again taste the way it did. Then, one day, in September 2008 the shop gets a revamp and new ownership. You go back and the ice cream starts to taste good again. You ask the new shopkeeper why it suddenly tastes better, and it turns out they've added a few new ingredients. But then it starts to taste a little worse again as outsiders from other ice cream retailers say that your ice cream shop has sold its soul after importing ingredients from far off countries that tamper with the ice cream's British heritage... until one day in May 2011, you walk in and you feel like you've turned a corner. That ice cream nearly tastes as good as it did when you first ate it, increasing in quality with a few new additions to the recipe. And then on the Sunday that's just gone, you walk into the shop and you buy the ice cream after hearing that even more super ingredients have been added to make it the way it was all those years ago. You take a scoop and eat it. You feel complete, you start to cry as your life flashes before you. The ice cream tastes exactly how it was and it feels amazing.

So what kind of ice cream was it and where the fuck is this shop?