Prestwich_Blue
Well-Known Member
Been thinking about this quite a bit as I've been getting loads of CM emails about ticket allocations although these are my thoughts as an individual rather than as a City Matters rep.Thanks for being honest and marries perfectly with my experience of an OSC in the 90's/00's for aways that will remain unnamed.
Why did SC's get ticket allocations in the first place? Because in the old days, when you had to go down to Maine Road to buy a physical ticket (or write in with an SAE) it made a lot of sense. Instead of 50 people all having to traipse down to the Ticket Office, they could send 50 tickets to the branch and get one cheque. And it also helped them shift tickets when crowds were more variable, there were less restriction on numbers and demand was probably lower. Also there were far fewer branches than there are now. It suited the club and it suited the branches.
Why did we have the loyalty/ticket points system? It was used to help stimulate demand rather than ration tickets. I never had a problem getting tickets for the majority of away games prior to 2011 or 2012 even though I wasn't right at the top of the points ladder. You bought tickets because you wanted to go to games, not to stay in touch with points totals for the people around you. On top of that, Platinum was a useful source of revenue, probably about 5% of our matchday revenue.
But now both systems are no longer really fit for purpose, certainly not now we're a highly successful, high-profile team where demand for tickets often exceeds supply. We have vastly more SC's with (I think) about 16k members. We need to ration ticket demand not stimulate it.
Hospitality seasoncard holders were few and far between. If someone had an executive box and asked for 6 tickets they probably got them and no one batted an eyelid because apart from the Derby, no one noticed. Now people are paying £15k for a Tunnel Club season ticket or £20k for a box, not to mention Chairman's Club, Legends etc. Any organisation will look after its high-paying customers, be that airlines, casinos or whoever. There's a whole new set of considerations and the old systems need ot be looked at, re-evaluated and revised if necessary.