It is easy to under estimate the growth in popularity of Manchester City. Liverpool support in Ireland, Norway and Australia is small beer. Man Utd retain popularity in parts of SE Asia and Africa. City are gathering supporters in the 6+ age group not yet ready to show on the radar or be monitised.
The Americas, Middle East, Africa, India, China and Asia sees huge growth in City support. In Europe and globally we are now seen as an elite club by our success and the way we play.
We are only half way through the 20 year vision stated at the time of our takeover by ADUG. No doubt this has been revised. However, City continues to press ahead with the project leaving even the financially mighty ManUtd struggling way behind.