Our marketing team are at it again

Blue Smarties

Well-Known Member
Joined
10 Aug 2008
Messages
26,741
...ffs. Someone reign them in or ditch the no-mark agencies they use.

Got more than 5,000 followers? Great, the club want you to showcase what the authentic match day experience is like at City.

I’ll buy you pints for the year if your match day experience content is a video happy slapping Hugh Ferris at halftime.

https://www.prweek.com/article/1663...encers-build-hype-champions-league-home-games

The Premier League champions have run an ad on influencer marketing platform Tribe, asking for posts to "get across the great atmosphere of the Etihad".

The brief opens by admitting that Man City’s Champions League draw "has given us three relatively unknown teams" in Dynamo Zagreb, Shakhtar Donetsk and Atalanta, which means the club’s "core fans are less likely to attend".

The club would like to identify male students, young professionals and those new to Manchester (aged 18 to 55) to post content that can "tell an authentic and genuine story of what it’s like to be at a game".

To apply, influencers with at least 5,000 followers need to submit a shot that showcases "the electrifying atmosphere that only Champions League live football matches can deliver".
 
At Qualifying CL games there are thousands and thousands of young foreigners, which I guess can only be students because there aren’t many tourists in Manchester in October, with selfie sticks. The club obviously want to attract more of them. If they weren’t here there’d be a similar crowd to a Carabou Cup crowd.
 
Woeful from the club, but the following statement in the article is simply untrue:-

"Liverpool, Chelsea and Tottenham – usually sell out of tickets for their home fixtures minutes after sale periods open."
 
Woeful from the club, but the following statement in the article is simply untrue:-

"Liverpool, Chelsea and Tottenham – usually sell out of tickets for their home fixtures minutes after sale periods open."
51k at Spurs, 49k at City.

50k midweek attendances for routine CL group games is pretty damn good. When we were at Maine Rd, midweek Cup crowds topped out at 25k. Our support has grown, and is still growing.
 

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