Most football fans are just that - football fans. We're fanatic about the clubs we have chosen to support but we're also happy to watch pub teams in the local park. We all love the game and want to watch and talk about it 24/7. But the typical Sky/TalkSport audience doesn't care too much about the sport, they only see the kudos in pretending to support the big glamour clubs so they are more likely to find similar lemmings in the classroom. Go to the average school and get one kid to stand up and say he/she supports the rags and you see how many other kids all say: "Me too!" You get one kid who gets up and says he supports his local non-league club and he's suddenly the outcast, the Billy-no-mates that every school has.
This is why we have platforms like TalkSport, for the great unwashed to feel a part of society, to fit in with their peers.
These kids don't see football, they see acceptance.