I was doing research on some of Silver Lake investments mainly because I was bored. SoFi could be a potential dark horse for stadium naming rights.
They recently got the naming rights to the new Stadium built in California for the Los Angeles Rams (the owner of that team also owns Arsenal, I believe, which would be funny) and Los Angeles Chargers of the National Football League. Its a 20 year commitment worth over $30M annually.
If they want to branch out for potential European visibility, I think SoFi could be a company that bids for the sponsorship rights.