City’s New Kits

[Deleted member 77198]

My 7 and 10 year old love it and its the one they want.

3rd kits literally aimed at u12s. Kits in general aimed at u20s.

Grown men shouldnt really like them
… replica kits …they are for kids

The vast majority of football kits are bought and worn by adults. I bet it’s up at something like 90%.

When you go in the shop, the shelves are stacked with row after row of adult sizes, kids sizes maybe get a few hangers each in a smaller more tucked away corner of the shop.

It’s like when you go to the game and all the matchday experience shit is aimed at kids and when you look around they must only make up about 5% of the entire attendance.

I think some people at City (and other football clubs) are out-of-touch with reality if they think kits are for kids.

 

[Deleted member 77198]

When it comes to kits FOCs will want the same sort of design year in year out. Well guess what … kits aren't aimed at anyone over 20. Youre just a sad old twat if youre over 20 and still wearing replica tops.

They arent aimed at you!!!!

I doubt that’s true either.

There have been loads of different styles that sell well with adults. There might well be an overwhelming favourite style (like the 125 Years shirt) but there could be dozens of different styles that adults would like without going stupid like this third kit effort.

Again, if the marketing department at City don’t think shirt designs are aimed at adults, they’re in the wrong job because adults are the overwhelming majority of shirt buyers.

Besides, kits are about the adult players in the team who wear them and how they look in them, not a small percentage of the sales of them bought for kids or even adults.

 

[Bluesince1979]

I doubt that’s true either.

There have been loads of different styles that sell well with adults. There might well be an overwhelming favourite style (like the 125 Years shirt) but there could be dozens of different styles that adults would like without going stupid like this third kit effort.

Again, if the marketing department at City don’t think shirt designs are aimed at adults, they’re in the wrong job because adults are the overwhelming majority of shirt buyers.

Besides, kits are about the adult players in the team who wear them and how they look in them, not a small percentage of the sales of them bought for kids or even adults.

Puma. Puma design and decide the kits.

 

[Bluesince1979]

The vast majority of football kits are bought and worn by adults. I bet it’s up at something like 90%.

When you go in the shop, the shelves are stacked with row after row of adult sizes, kids sizes maybe get a few hangers each in a smaller more tucked away corner of the shop.

It’s like when you go to the game and all the matchday experience shit is aimed at kids and when you look around they must only make up about 5% of the entire attendance.

I think some people at City (and other football clubs) are out-of-touch with reality if they think kits are for kids.

Youre wrong. They puma/city obviously know exactly who the biggest buyers are due to sizes sold and its u20s. Lads from 16 (biggest buyers of home and away kits) and up will be buying adult sizes. Hence there being row upon row of adult sizes.

Do you not reckon puma may have an inkling what they are doing marketing wIse?

 

[rickmcfc]

Puma. Puma design and decide the kits.

Incorrect. City will decide the kits, xPuma will make several and the club will design which one they go with

 

[Deleted member 77198]

Youre wrong. They puma/city obviously know exactly who the biggest buyers are due to sizes sold and its u20s. Lads from 16 (biggest buyers of home and away kits) and up will be buying adult sizes. Hence there being row upon row of adult sizes.

Do you not reckon puma may have an inkling what they are doing marketing wIse?

16-20 year olds aren’t kids. Plus how on Earth do Puma have any idea how old the people buying the shirts are? I’ve never filled in a post-purchase questionnaire telling Puma my age whenever I’ve bought something from them.

They sell an XL adults shirt and it could be a 16 year old or a 76 year old and Puma would never be any the wiser.

 

[Bluesince1979]

Incorrect. City will decide the kits, xPuma will make several and the club will design which one they go with

They come up with a final 2/3 designs. City AND puma will then decide which one to go with but the final decision will be strongly weighted towards puma.
Trust me, i know

 

[Bluesince1979]

16-20 year olds aren’t kids. Plus how on Earth do Puma have any idea how old the people buying the shirts are? I’ve never filled in a post-purchase questionnaire telling Puma my age whenever I’ve bought something from them.

They sell an XL adults shirt and it could be a 16 year old or a 76 year old and Puma would never be any the wiser.

Big companies spend huge fortunes on market research to know their target audience. Thought youd know this being a marketing expert

 

[dario2739]

On account of them being the biggest buyers

Is there proof of that?
Going off crowds at matches in general, and particularly City's... take Ian Cheeseman's vlogs, almost all the older guys he talks to have replica shirts on... yet look at the City Lads who post group shots on Twitter... none of them wearing colours... I call bullshit

 

[dario2739]

Big companies spend huge fortunes on market research to know their target audience. Thought youd know this being a marketing expert

Market research can be manipulated to show anything you want, depending on who you question, how many people you question etc. etc.

 

[blue b4 the moon]

Would love to have a city like this shortly from Puma

What we have history?

It's a fantastic kit. Not bought a shirt since 2010 but,I'd make an exception for that one if the team played in it.

 

[Bluesince1979]

Call it what you want. Ill believe one of
Citys/pumas head marketing guys

 

[Bluesince1979]

Market research can be manipulated to show anything you want, depending on who you question, how many people you question etc. etc.

Well i guess they will want to manipulate it so that they maximise sales and income. I think its a bit more intricate than watching ian cheesemans vlog

 

[dario2739]

What we have history?

It's a fantastic kit. Not bought a shirt since 2010 but,I'd make an exception for that one if the team played in it.

But are you under 20? Not allowed to b

Well i guess they will want to manipulate it so that they maximise sales and income. I think its a bit more intricate than watching ian cheesemans vlog

Then don't watch the Vlog simply look around you in the stadium... or any stadium in Britain
Random image search from Google... lot of replica shirts - how many of the wearers under 20 do you think? Any at all?

 

[Bluesince1979]

But are you under 20? Not allowed to b

Then don't watch the Vlog simply look around you in the stadium... or any stadium in Britain

I still reckon the marketing strategies for shirt sales are more than ‘looking round stadiums’

Dont you?

 

[Mancini’s Pastilles]

They come up with a final 2/3 designs. City AND puma will then decide which one to go with but the final decision will be strongly weighted towards puma.
Trust me, i know

I would argue it's completely all puma, puma are paying city a fortune in sponsership and part of that deal will be you will wear what we design simple

 

[BlueMooner87]

In my opinion Umbro were the last decent kits we had, they were brilliant.

 

[Bluesince1979]

I would argue it's completely all puma, puma are paying city a fortune in sponsership and part of that deal will be you will wear what we design simple

It pretty much is all puma. They make a massive loss on us anyway so they pretty much pick the kit that they think will maximise their return.

Where they are going wrong is not watching ian cheesemans vlogs to see whos wearing what

 

[Bluesince1979]

But are you under 20? Not allowed to b

Then don't watch the Vlog simply look around you in the stadium... or any stadium in Britain
Random image search from Google... lot of replica shirts - how many of the wearers under 20 do you think? Any at all?

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You are thinking that the only people that buy kits go to the game. Youre so far off the mark in all this its a waste of time chatting about it with u mate to be honest

 

[HelloCity]

I’ve seen a lot worse tbh. Clearly a 20th anniversary of being at the Etihad effort. Will look nice on the players with white shorts and blue socks. Also quite like it when we have white sponsor and manufacturer markings instead of navy.