Not sure if you attend any aways,
I like to get into town, route out some good ale houses, talk to the locals and on the odd occasion stay over. Usually travelling by train so arriving in the centre of town.
Can be costly so not for everyone.
Arriving by coach, being ushered into some tent in a...
Sorians book "GOAL the ball doesn't go in by chance" is a good read, don't think he could implement the idea at Barca because of the ownership structure.
Mansour liked the idea so ran with it.
It's all about global branding which like it or not is here to stay.
Name me one player that has improved at the swamp that they have bought? Mbuemo and Cunha will also be bang average come next season, if their not already.