Sponsoring a Sportsman and/or Team...

  • Thread starter Deleted member 41424
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Deleted member 41424

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Anybody ever advertised with or sponsored somebody or a team before?
 
Yeah, bar I was a manager in sponsored the local university GAA teams, I played in both and set it up, what do you want to know?
 
Is it easy to do?
How much does it cost?
I've got my own small business.and wouldn' mind sponsoring a local team or sportsman to help them out and increase my exposure at the same time...
 
Get in touch with your local junior football club. They are usually always after sport sponsors especially for new age groups/ teams.
As for costs it can vary.
For my daughter's teams a few years back basic sponsorship i think was £250 for name on the shirts. Other sponsors stumped up more money (like £500+) which also got their names on training jackets etc. The kits usually lasted about 3 seasons (being handed down etc) before being replaced.
 
Is it easy to do?
How much does it cost?
I've got my own small business.and wouldn' mind sponsoring a local team or sportsman to help them out and increase my exposure at the same time...
Depends what they want, we were paying for kits, boots and hurls for 2 35 man teams and putting money into transport (not the full amount) that was about €15k per year. Football team won the intervarsity one year and we put on a free bar for all involved that cost about 6k (there were definitely more people getting free drink than there should have been, I was one of the chief culprits for that and it went from 9pm Saturday to 5pm Sunday so 6k wasn't too bad). Most teams will settle for free kit and registration fees for competitions so get in contact and do a bit of research.
 
Get in touch with your local junior football club. They are usually always after sport sponsors especially for new age groups/ teams.
As for costs it can vary.
For my daughter's teams a few years back basic sponsorship i think was £250 for name on the shirts. Other sponsors stumped up more money (like £500+) which also got their names on training jackets etc. The kits usually lasted about 3 seasons (being handed down etc) before being replaced.
That's surprisingly cheap, could cost a lot more tbh unless there's a lot of teams and age groups scrapping it out. Although the team we worked with would have been fairly high profile in the area.
 
That's surprisingly cheap, could cost a lot more tbh unless there's a lot of teams and age groups scrapping it out. Although the team we worked with would have been fairly high profile in the area.

It's not really when you consider junior football don't play 11-a-side till they are well into their teens, so don't need the same amount of kits. Not sure of the exact numbers but i think u-7/8s play 5-aside, and then this increases up through the age groups, so u-9/10/11/12s will play 6/7 aside, U-13/14s play 9 aside etc.
There's lot of specialised out-fitters that will provide a full junior kits (10 kits with numbers & sponsors logo etc) for £150-200.


Other options you could look at would be sponsoring players from lower division football leagues teams or perhaps consider rugby league teams. I know Accrington Stanley charge about £150 per game to sponsor a player and i think Leigh Centurions used to charge between £1000-2000 per season to sponsor a player (depending upon the status of the player)
 
I sponsored the left back at Macclesfield Town about ten years ago through a website I used to run. Can't remember how much it was but can't have been too much because we never had any money. Might be that we only covered his shirt though, shorts and socks done seperately.
 
All depends on how much you want to spend.

Prices can start from somewhere around £25 for a cricket match ball in local leagues.
 
I was responsible for sponsorships for a company many years ago. My advice would be to think very carefully about what you want out of it. Depends on the nature of your business. Service or manufacture, local, regional or national etc? What would come to the attention of your customers and how would they react? Sometimes local charity can be a good route. What do you want the sponsored person or team to do for you? My experience is that if you ask them to do something you get active buy in and not just dumb acceptance of your generosity. If there is something, establish this at first approach, a good way to sort wheat from chaff. Sposoring a group for a special event may be relevant, rather than open ended. Can you link this event to your business and customers? Even get your customers/potential customers involved. (Charity, e.g,). Can get costs down!
I obviously dont know your business, but i hope this helps.
 

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