I was going to suggest something similar. I genuinely believe this "taking one for the team" bullshit is one of the biggest blights on the game as it happens multiple times in every single match and denies the paying public the chance to see some exciting football for a change.
I'm sick of seeing us having 2-3 players breaking at speed only for some shithouse to "take one for the team" on the halfway line. The foul on Sterling against Southampton on Sunday when he tried to get back to his feet was a prime example.
Everyone seems to have just accepted this as a normal part of the game, but it's a major factor in some of the terrible football that is served up in the Premier League as those breakaway chances could completely change the complexion of a game if they were allowed to progress properly.
I'm not sure a 10-min sin bin would be enough of a deterrent though, and it wouldn't be any deterrent at all in the 89th minute. Personally, I'd send the fuckers off and give them a 3-match ban, but I accept that might be a bit extreme!