Maybe it's deemed not important due to the shite name?
I don't know, probably doesn't make too big an impact.
One thing I do know is that the importance of competitions can change drastically. The Copa del Rey in Spain is probably the best example.
You go back a bit and these are the winners from 2000 onwards. Espanyol, Zaragoza, Deportivo la Coruna, Mallorca, Zaragoza, Betis, Espanyol, Sevilla, Valencia.
Notice who's missing?
Then Pep takes over in 2008 and it goes - Barcelona, Sevilla, Real Madrid, Barcelona, Atletico, Real Madrid, Barcelona, Barcelona, Barcelona, Barcelona, Valencia.
It used to be the competiton for the other teams. The big boys would focus completley on La Liga and Europe, but then Pep came in and said he wanted to win every trophy, every season, and since then it's become as important as the FA Cup is here.