you are correct, they aren't. the players are part of society in that land, and that land has an ingrained issue with this type of behaviour. its a tumor that needs cutting out.
although not eradicated in the uk, we have come a very long way.
A bit like hooliganism a lot of countries are thirty years behind the UK in this regard. You will never fully eradicate it but the majority will in the end find it abhorrent.