Marathon Bet confirmed as new training kit partner

Premier League club Manchester City has signed a new training kit sponsor.

It is understood that the brand is online gambling platform Marathonbet. It already a part of the club’s sponsorship portfolio and will be upgraded into a higher designation as training kit sponsor.

The pair’s association began in 2018 in what represented City’s first ever global betting partnership.

Since the start of the 2018-19 season, Marathonbet has provided the matchday betting at the club’s Etihad stadium.

The club doesn’t currently have an agreement of this type. The Daily Mailreports the deal is worth an eight-figure sum, which would put it amongst Manchester City’s top contracts in terms of value. Manchester City’s sponsorship portfolio can be viewed in further detail in SportBusiness Soccer.
 
Premier League club Manchester City has signed a new training kit sponsor.

It is understood that the brand is online gambling platform Marathonbet. It already a part of the club’s sponsorship portfolio and will be upgraded into a higher designation as training kit sponsor.

The pair’s association began in 2018 in what represented City’s first ever global betting partnership.

Since the start of the 2018-19 season, Marathonbet has provided the matchday betting at the club’s Etihad stadium.

The club doesn’t currently have an agreement of this type. The Daily Mailreports the deal is worth an eight-figure sum, which would put it amongst Manchester City’s top contracts in terms of value. Manchester City’s sponsorship portfolio can be viewed in further detail in SportBusiness Soccer.
Not sure I am comfortable with this sort of deal, never have been and possibly never will be.
 

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