I'd say if we could get Haaland and Messi for combined wages of £1m-per-week, the club would still be doing very well?
We have been fortunate to buy key players that have given us ten years service and delivered the goods.
However, the market has moved on out of all recognition for the truly elite players during this time, hence why we have been able to tread water for a considerable while longer than some of our rivals, courtesy of Dave, Vinny, Sergio, Yaya and Zabba.
We have not had to come correct to the market for a long time, so could avoid the 'going rate' for comparable talents and replacements.
We are moving into a new cycle of strategic planning and that is going to take the type of cash that will undoubtedly make eyes water for plenty.
If somone is good at their job, you pay them whatever it takes, should it be able to solidify a dominant position in the marketplace.
Our club has done an amazing job this last decade limiting their exposure due to signing players just below the waterline that had a high ceiling to improve and ultimately become world class at City.
Now is not the time to shirk, nor feel compelled to defend City's supposed self-righteous stance on not overpaying, how we would be perceived to the wider public for turning on the oil taps again.
The time has come. The financial reality is upon us, we must use our strength to take advantage during the current economic climate, when some of our rivals are weaker.
If we have to pay £500k a week to both Messi and Haaland, then we must not hesitate.
And that also goes for making sure KDB and Sterling are given hefty increases, you find the monies.
Buying such players would cost you £150m a pop, so show them the fucking money.
I can tell you the Club are very excited about some of the stuff they have on the go for the summer, there is an acceptance we have been biding our time, but strike we now will.
I can't wait.