I have the same view. Endless adverts, some screeching diva like Beyoncé strutting about under a billion lights (and an equal number of dancers leaping about behind her). Footage of Donald Trump wearing his MAGA hat, and the pundits' riveting analysis, loftily informing us plebs that the team that scores more goals than their opponents in a match has a good chance of winning.
I don't like going into a major tournament with my country involved, and I have next to no enthusiasm. Still, it all points to it being an over-the-top Hollywood extravaganza with the odd game of football going on now and again.