oakiecokie
Well-Known Member
Manchester City FC have announced a new three-year partnership with PZ Cussons Plc - a leading international consumer products group.
The deal will see the Manchester-headquartered business become the Club’s Official Partner in Nigeria. PZ Cussons will drive the partnership through its local brands: Premier, Olympic and Robb.
Nigeria is PZ Cussons’ largest and most diverse market, where it has grown its presence for over a century. PZ Cussons has a deep understanding of the Nigerian market manufacturing and selling market-leading brands.
The partnership with Manchester City FC will see PZ Cussons associate its brands with Nigeria’s most-loved sport and the most popular sports competition in the country.
Manchester City FC’s rapidly growing fan base in the region will be able to benefit from unrivalled experiences and prizes to get closer to the action and to their heroes.
Manchester City’s strong presence in the country was cemented with the highest TV audience of a live Premier League match in the 2013/14 season, for the Club’s title-winning final game against West Ham United.
Omar Berrada, Commercial Director of City Football Marketing, which brokers Manchester City FC’s commercial partnerships, said: "We are very pleased to add PZ Cussons to our existing partnerships in Africa. Nigeria, and Africa more broadly, are extremely important markets, where our fan base is continuing to grow.
"We will continue to build a strong relationship with PZ Cussons and are looking forward to providing fantastic experiences for their customers and our fans."
Tim Perman, Group Category & Brand Director of PZ Cussons PLC, added: "PZ Cussons is proud to be partnering with Manchester City FC in Nigeria.
"There is a great fit between our brands in terms of heritage, values and a desire to win. We look forward to delighting our consumers with unique experiences from brands that they trust and a sport that they love."
Keep `em coming City,the more the merrier.
The deal will see the Manchester-headquartered business become the Club’s Official Partner in Nigeria. PZ Cussons will drive the partnership through its local brands: Premier, Olympic and Robb.
Nigeria is PZ Cussons’ largest and most diverse market, where it has grown its presence for over a century. PZ Cussons has a deep understanding of the Nigerian market manufacturing and selling market-leading brands.
The partnership with Manchester City FC will see PZ Cussons associate its brands with Nigeria’s most-loved sport and the most popular sports competition in the country.
Manchester City FC’s rapidly growing fan base in the region will be able to benefit from unrivalled experiences and prizes to get closer to the action and to their heroes.
Manchester City’s strong presence in the country was cemented with the highest TV audience of a live Premier League match in the 2013/14 season, for the Club’s title-winning final game against West Ham United.
Omar Berrada, Commercial Director of City Football Marketing, which brokers Manchester City FC’s commercial partnerships, said: "We are very pleased to add PZ Cussons to our existing partnerships in Africa. Nigeria, and Africa more broadly, are extremely important markets, where our fan base is continuing to grow.
"We will continue to build a strong relationship with PZ Cussons and are looking forward to providing fantastic experiences for their customers and our fans."
Tim Perman, Group Category & Brand Director of PZ Cussons PLC, added: "PZ Cussons is proud to be partnering with Manchester City FC in Nigeria.
"There is a great fit between our brands in terms of heritage, values and a desire to win. We look forward to delighting our consumers with unique experiences from brands that they trust and a sport that they love."
Keep `em coming City,the more the merrier.