I've done that on occasion. Not by any word association, more whether I can imagine it being called out as the winner as it passes the post.I read all 40 of them out loud in my head, and I know some people go by form and others by colours, I go with how it sounds.. Velvet Elvis.. too smug, Our Power is pretty sounding.. I ask myself what will the announcer say..'and its Velvet Elvis, by a nose' - nope. I reckon our power, me, and I don't care what colour shirt the jockey has on
Weird eh? ;-)