I dont know if he has ever beenHardly a loss if he doesn't like the place (and he's not alone there). I'm sure some of the places I love visiting wouldn't be at the top of your list either.
There are hundreds of wonderful places to visit all around the globe. No point in spending time in one you don't like.
But if he would turn down free flights and free 5 star acomadation it defiently his loss
I love visiting many different places but now doing it by cruising .If you in a place you dont fancy can just hop back onboard .So many places to visit and you spot on what suits one person might not suit everyone