BBC licence fee

Kompany Car said:
A bit off topic but as the BBC are publicly funded why do they need to chase click-bait? There's no advertising that they are chasing for revenue.

If sports on the BBC were part funded by sponsors at least when it say "This website/ programme is sponsored by MUTV or LFCTV" their behaviour would be more understandable.

BTW I'm personally ok with the BBC being funded by a license (as per my previous post), but believe some elements could be part funded by limited advertising.
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The BBC is not completely publicly funded, they are partly self-funding. So for instance BBC programmes are sold around the world and that all goes into the corporation's coffers. BBC programmes are sold to subscription channels (think Blackadder repeats being run on Dave,) Then there are profits from advertising (eg BBC America) and so on. So the BBC is already part-funded by advertising.

You can actually see this in the programmes they make. In lifestyle programmes screened on the BBC itself, for instance, about 15 minutes in to the programm there sort of comes a natural break, and then you have an establishing shot of the Devon countryside before the presenter has a sort of recap. You know the thing. 'Mike and Andrea have decided to swap their life in the suburbs for a smallholding on Dartmoor.' Why does this mid-program recap appear in a BBC production? Because that recap will follow an advert break when the program is repeated on channels that carry advertising.

It is in this context that the Beeb chase clicks like everyone else. If you access the BBC website from abroad, you get adverts. Those adverts generate revenue for the corporation. Clickbait works for them just as it works for everyone else.
 
Chris in London said:
The BBC is not completely publicly funded, they are partly self-funding. So for instance BBC programmes are sold around the world and that all goes into the corporation's coffers. BBC programmes are sold to subscription channels (think Blackadder repeats being run on Dave,) Then there are profits from advertising (eg BBC America) and so on. So the BBC is already part-funded by advertising.

You can actually see this in the programmes they make. In lifestyle programmes screened on the BBC itself, for instance, about 15 minutes in to the programm there sort of comes a natural break, and then you have an establishing shot of the Devon countryside before the presenter has a sort of recap. You know the thing. 'Mike and Andrea have decided to swap their life in the suburbs for a smallholding on Dartmoor.' Why does this mid-program recap appear in a BBC production? Because that recap will follow an advert break when the program is repeated on channels that carry advertising.

It is in this context that the Beeb chase clicks like everyone else. If you access the BBC website from abroad, you get adverts. Those adverts generate revenue for the corporation. Clickbait works for them just as it works for everyone else.
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Thanks for your answer. Fully understand the situation with TV programmes and reselling and I have noticed the natural break points, but never really thought some of the daytime tv stuff has much of a market outside the uk.
As regards the web, I’ve just cleared everything cookies and the lot, turned off my mobile signal and gone onto the bbc via a vpn from an IP address in Brazil and there isn’t any advertising on the bbc sport website so I’m not sure that’s the case re chasing clicks. Maybe it’s because it’s the mobile site but couldn’t see anything other than the article.
 
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Oh, look! Another dead cat distraction from the real issues.

This "government" is only interested in culture wars and not actually running the country. It's pathetic and the same people fall for it every single time.

It's also funny how those who say they don't pay the licence fee also have a lot to say about the content which they're apparently not accessing.
 
The BBCs pretty good value for money to be honest, and as it doesn't broadcast in America it's Licence for fucks sake.
 
1.618034 said:
Oh, look! Another dead cat distraction from the real issues.

This "government" is only interested in culture wars and not actually running the country. It's pathetic and the same people fall for it every single time.

It's also funny how those who say they don't pay the licence fee also have a lot to say about the content which they're apparently not accessing.
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Exactly right. If things get tough all this government can do is fan the flames of the culture wars to remind the floating voters who they are and what they represent. The statue trial last week helped them, and I expect a big immigrant boat story soon.
 
Some people don't seem to realise that adverts aren't free. The consumer pays the cost of the advertisement and the broadcasting fee when they buy the bloody product.
 
Chris in London said:
The BBC is not completely publicly funded, they are partly self-funding. So for instance BBC programmes are sold around the world and that all goes into the corporation's coffers. BBC programmes are sold to subscription channels (think Blackadder repeats being run on Dave,) Then there are profits from advertising (eg BBC America) and so on. So the BBC is already part-funded by advertising.

You can actually see this in the programmes they make. In lifestyle programmes screened on the BBC itself, for instance, about 15 minutes in to the programm there sort of comes a natural break, and then you have an establishing shot of the Devon countryside before the presenter has a sort of recap. You know the thing. 'Mike and Andrea have decided to swap their life in the suburbs for a smallholding on Dartmoor.' Why does this mid-program recap appear in a BBC production? Because that recap will follow an advert break when the program is repeated on channels that carry advertising.

It is in this context that the Beeb chase clicks like everyone else. If you access the BBC website from abroad, you get adverts. Those adverts generate revenue for the corporation. Clickbait works for them just as it works for everyone else.
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There was an interview with someone in the BBC Sports management team where they admitted they chased clicks.
 
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