Brewdog beer

You’re partly correct. Firkin was a brewpub and was started iirc in the 80s and was rolled out nationally. Think Allied bought them out in the early 90’s.

Not sure what they did could be classified as craft beer though, although it’s a pretty nebulous undefinable term tbf.

Bass took over them eventually. My missus had the Flea & Firkin on Oxford Rd as part of her patch in her days with Bass ... also nearby It's A Scream student bar underneath what was The Phoenix rock club. (R.I.P.)
 
Must’ve been the association with Spurs. Their fortunes have largely mirrored each other ever since.
I think it may have been the Coventry final and some of the spurs shirts were missing the sponsor
The following week on advertising billboards was a pic of two Tottenham players from the game, one with Holsten on his shirt and the other blank
The caption om the poster was

I bet he drinks Carling Black Label
 
Crazy what a solid brand it was in the late 80’s and through the 90’s. Amazing the extent to which it’s declined.
Yep. It was the flagship brand of the Holsten brewery, but when they got bought about 20 years ago by Carlsberg, it became a second-tier brand in a bigger portfolio. Nowadays in the beer industry if you’re not a global power-brand, or hyper-local, you’re stuck in the middle and are never going to get the investment to grow distribution beyond existing demand. Especially in the lager category, where 99% of people can’t taste the difference between one brand or another* and there’s always an acceptable alternative.

* I worked for one of the big players back in the 90s and saw this first hand. Hardcore ‘loyalists’ who swore by and only ever drank Carling, Carlsberg, Heineken etc couldn’t tell them apart in blind tastings. A great many landlords knew this too and would often swap out the lines in the cellar if they ran out of one of the lagers.
 
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Slightly off thread but in the 'Porridge' film the other night the two escapees were drinking 'Long Life' from the can.
 
Sadly there is ... if you use them, at least cut each before you bin them.
Some in US now produce actual edible ones for fish and birds.
I had no idea of the mechanics behind Carlsburgs invention, so forearmed is forewarned. If a caskateer can make a ducks life less precarious, then happy to hack and slash at the glue blobs.
 
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Just enjoying a can of 440ml Parma Violet Brew Dog. Cheers haters x
 

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