They won't last a month. Terrible. Mind-bendingly poor decision. They don't seem to understand that for everyone but the knuckle-draggers, twat and twat were just something you had to sit through to enjoy the main event. Who is going to listen to them for the purpose of listening to them?
There is an outside chance though that it is so bad, it becomes good. They could even try to be really shit, and have everyone...nah, nah, they aren't even good enough to be quality bad.