No information as such, but what is worth bearing in mind is that in 2021 we had won two titles in Pep's first four seasons. Now we have won six in eight, we have been the champions of Europe, we have bettered Real Madrid every time we have played them (without always going through against them) we have become the first team ever to win four successive league titles in England and we are the champions of the world.
The Arbitration contains some useful information at para 301:
"the PL is the most watched football league in the world averaging over 600 million viewers per match compared to around 7.5 million viewers for La Liga, the second most viewed league. In the 2019/20 season the PL had a cumulative global audience of 3.16 billion, nearly double that of the next two most watched leagues in Europe, the Bundesliga and La Liga. The PL has a uniquely global fan base. In the 2019/20 season, 42 of the top 50 global audiences for European domestic league matches were for PL matches with the PL reaching the largest audiences in China, India, and the US. This international appeal is reflected in the fact that the PL’s overseas broadcast rights have consistently exceeded the combined total of the other five big European leagues."
We are visibly excellent and Etihad are likely to be willing to pay, for that type of exposure, a sum that is well above the sort of figures some other clubs might be able to command or even that MCFC might command from another sponsor.
TLDR: our continued excellence on the pitch means we are a substantially more valuable commodity for a sponsor than we were in 2021. The new rules do not pave the way towards huge deals, they do pave the way towards bigger deals.
It looks like the PL leadership is relaxing the rules in advance of City taking them to the cleaners in court for their illegal blocking of our sponsorhip deals. They have no choice after the APT ruling. Another strategic leak to The Times.Regardless, he’s a PL mouthpiece!
I know my facts and realism are not appreciated at times like this but to note:
- The Etihad deal is already very big;
- The issue on FMV was on a couple of esoteric points but, in particular, the compound annual growth rates used for the later seasons. Adjusting those rates can very materially impact the value of the deal in those years. I ran an example here:
- City have clearly signed a deal of some sort for 24/25 and likely over £100m pa which would be the biggest single sponsor deal in the PL (but of course with a bigger inventory than any other deal)View attachment 137595
- City did present 2 under bidder deals at comparable levels but both were rejected as good comps for various reasons
Exactly. You'll pay a lot more for an advert during the Superbowl than for a slot during a Thursday night game between the Carolina Panthers and the Jacksonville Jaguars.No information as such, but what is worth bearing in mind is that in 2021 we had won two titles in Pep's first four seasons. Now we have won six in eight, we have been the champions of Europe, we have bettered Real Madrid every time we have played them (without always going through against them) we have become the first team ever to win four successive league titles in England and we are the champions of the world.
The Arbitration contains some useful information at para 301:
"the PL is the most watched football league in the world averaging over 600 million viewers per match compared to around 7.5 million viewers for La Liga, the second most viewed league. In the 2019/20 season the PL had a cumulative global audience of 3.16 billion, nearly double that of the next two most watched leagues in Europe, the Bundesliga and La Liga. The PL has a uniquely global fan base. In the 2019/20 season, 42 of the top 50 global audiences for European domestic league matches were for PL matches with the PL reaching the largest audiences in China, India, and the US. This international appeal is reflected in the fact that the PL’s overseas broadcast rights have consistently exceeded the combined total of the other five big European leagues."
We are visibly excellent and Etihad are likely to be willing to pay, for that type of exposure, a sum that is well above the sort of figures some other clubs might be able to command or even that MCFC might command from another sponsor.
TLDR: our continued excellence on the pitch means we are a substantially more valuable commodity for a sponsor than we were in 2021. The new rules do not pave the way towards huge deals, they do pave the way towards bigger deals.
Acceptable “various reasons” or something we can now request be reviewed because they should have been acceptable???
- City did present 2 under bidder deals at comparable levels but both were rejected as good comps for various reasons
The PL is capable of saying that no deal with an AbuDhabi can be at arms length.It is hard to imagine anything as incomparable as Margot Robbie to the replacement of "would" with "could" (or the other way round) in a set of Associated Party Rules. You should worry about anyone that does get giddy over the PL rule changes ;-)
Capable? It did say exactly that with the ATP rules.The PL is capable of saying that no deal with an AbuDhabi can be at arms length.
That would seem a fair sum given what its buying. So this was rejected because of the uplifts built into future years being considered too high. Not sure why we don't just shorten the contract and review at 3 years and de-risk undercutting ourselves.
- City have clearly signed a deal of some sort for 24/25 and likely over £100m pa
That would seem a fair sum given what its buying. So this was rejected because of the uplifts built into future years being considered too high. Not sure why we don't just shorten the contract and review at 3 years and de-risk undercutting ourselves.
If Stefan had a huge bag of sniff and access to a harem of hot 21 year old Playboy bunnies he’d find a way to not be giddy.Seemingly not reading that.
Stefan isn't getting giddy, let's put it that way....