City: New Sponsorship Deals

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Manchester City Reveal iON Cameras as Official Global Sports Action Camera Partner Share PDF Print E-mail

Monday, 24 February 2014 19:21

ManchesterCity_2013Manchester City have announced today a partnership with iON Cameras with the point-of-view (POV) camera manufacturers becoming City’s Official Global Sports Action Camera Partner.

As part of the *three-year partnership*, iON will provide City with their cutting edge cameras and state-of-the-art software, including the Air Pro 3 and the Game.

Combining their technology and exclusive first team access, iON will be able to capture unique behind-the-scenes training footage, bringing fans closer than ever to the team they love. In addition, iON cameras will also be used to enhance supporters’ match-day experience on and off the pitch, through the installation of iON fan booths in BT City Square, the Club’s purpose built fan entertainment zone.

iON’s cameras will also be a key tool in the Club’s performance analysis and coaching platform, that will help aid skills acquisition and technical performance amongst academy and first team players.Tricks and skills software powered by iON, will allow fans and budding players to upload their own football moves and compare themselves to City stars, such as Sergio Aguero, David Silva and Yaya Toure.

Tom Glick, Chief Commercial & Operating Officer for Manchester City Football Club, commented on the new deal: “We’re delighted to welcome iON on board as our new Official Action Point-of-View Partner. iON’s camera technology and software such as the Air Pro 3 and the Game, will provide real-time POV’s into how the first-team and academy train, which can then be used by our expert performance analysis teams to gain competitive insights.

“The nature of the innovative content will also be a big hit with our fans around the world, especiall your International pre-season tours, where the cameras will play a key role.”

Giovanni Tomaselli, iON CEO, added: “iON is excited to partner with Manchester City, and we can’t wait to provide support to the club. The deal will enable us to help City coaches develop youth teams and players - part of iON’s core philosophy – and also showcase how sport and technology can work excellently hand-in-hand. We’re looking forward to this long-term partnership and hope the fans enjoy their up close and personal interaction with the team.” <a class="postlink" href="http://www.isportconnect.com/index.php?option=com_content&view=article&id=25382%3Amanchester-city-reveal-ion-cameras-as-official-global-sports-action-camera-partner&catid=7%3Asports-sponsors&Itemid=17" onclick="window.open(this.href);return false;">http://www.isportconnect.com/index.php? ... &Itemid=17</a>
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