Coors Light

[Uncle Wally One Ball]

I enjoyed this as a beverage in my local alehouse, particularly as an alternative to the pisspoor Carling. I drink Guinness generally, but as a change if I fancied a glass of pop I would choose this and I quite liked it. Had a couple of pints of it earlier and noticed it wasnt quite the same, and then when I bought the next lot I clocked on the badge on the pump that it was 4%. It was 4.5%, and a fair few of the Carling drinking clientele used to dodge it for that reason, for fear of saying something extreme/trying to shag the neighbour/telling their mother in law she is a ****/following through in the middle of a sneeze kind of way. I also note that the price of this beverage has not decreased in line with its volume.
So I wondered, has anybody else noticed the dilution of this beer, and if so I trust they are they equally outraged?

 

[Malty]

 

[Barcon]

I'm surprised that stuff is sold outside of the U.S.

 

[dronefromsector7G]

Coors Light? FFS there's a world of real ales out there. Guinness is acceptable.

 

[gordondaviesmoustache]

I enjoyed this as a beverage in my local alehouse, particularly as an alternative to the pisspoor Carling. I drink Guinness generally, but as a change if I fancied a glass of pop I would choose this and I quite liked it. Had a couple of pints of it earlier and noticed it wasnt quite the same, and then when I bought the next lot I clocked on the badge on the pump that it was 4%. It was 4.5%, and a fair few of the Carling drinking clientele used to dodge it for that reason, for fear of saying something extreme/trying to shag the neighbour/telling their mother in law she is a ****/following through in the middle of a sneeze kind of way. I also note that the price of this beverage has not decreased in line with its volume.
So I wondered, has anybody else noticed the dilution of this beer, and if so I trust they are they equally outraged?

There's a real squeeze in the beer wholesale market at the moment. Coors and Heineken are aggressively discounting in what is an ever shrinking standard lager market. 11% down, year on year, as a product. People have become much more discerning with their beers in recent years and the mainstream boys are suffering, as a result. Further upheaval at the top of the UK brewing industry ahead in the next few months.

They'll put the ABV down in conjunction with their price cutting in the hope that no-one will notice (or care).

 

[Uncle Wally One Ball]

There's a real squeeze in the beer wholesale market at the moment. Coors and Heineken are aggressively discounting in what is an ever shrinking standard lager market. 11% down, year on year, as a product. People have become much more discerning with their beers in recent years and the mainstream boys are suffering, as a result. Further upheaval at the top of the UK brewing industry ahead in the next few months.

They'll put the ABV down in conjunction with their price cutting in the hope that no-one will notice (or care).

Well care we do, no matter how sad that makes us. And due to their reduction in ABV, we will all notice. Irony, dontcha just love it?

 

[gordondaviesmoustache]

Well care we do, no matter how sad that makes us. And due to their reduction in ABV, we will all notice. Irony, dontcha just love it?

As an industry it's full of both the cleverest and the stupidest of people, rubbing shoulders with each other.

 

[Uncle Wally One Ball]

As an industry it's full of both the cleverest and the stupidest of people, rubbing shoulders with each other.

You're confusing it with Bluemoon

 

[Barcon]

You're confusing it with Bluemoon

Ahem. I resemble that.

 

[Uncle Wally One Ball]

Coors Light? FFS there's a world of real ales out there. Guinness is acceptable.

Its more than that