I agree, 95% of this country wouldn't know him if he was sat on their sofa, it's just a political comment.
The real issue is the lack of strong messaging about distancing from the government, and why we should do it, there is nothing about protecting the NHS, or the vulnerable either. Just don't do this in A, you can do this in B, groups of 6, or is it 3 households ? Even the messaging on face coverings isn't clear, you have to wear them on public transport, and in shops, but what about shopping centres ? Is it 1m or 2m distance ? supermarkets don't seem to know, and they were limiting those inside, they no longer seem to be doing that, because it hurts profit.
The messaging on testing is also a mess, people are requesting tests for next to nothing, so the ones who really might have it can't get tested, often because little jonny came home from school with a runny nose, as he probably has every September when the school holidays finished. People queeing at "walk in" test centres, but if you have symptoms you should actually isolate, not mingle in the streets in queues.
It's all a mess of messaging for me, somebody needs to sort that out, and we should have a "one nation one message" like we did at the start of this in late March, it doesn't have to be another lockdown, but somebody needs to get a grip and quickly, and enforce the messages.