See the "keep completely quiet until Pep arrives and then the press will be eating out of our hands" strategy has been an absolute clusterfuck then! The press we've had this season has probably been the worst we've had since the takeover.
We had the opportunity to create a narrative with the press of being the jack the lad club that done good. The lovable losers who ended up winning. The underdog who took on the big boys and won. The Trotters Independent Trailblazers. We could have been the example to every club that no matter how bad it gets, there's always hope. There's always the chance of a miracle. We could still have been everyone's second team. The friendly, self-depricating, family club.
Instead we're the mercenary upstarts. The spoilt brats who can't fill our stadium or bother to sing any songs. The plastic club. The fans who weren't there when we were shit. The highly paid, greedy, underachieving disgrace who is ruining football.
And our club and more specifically the PR department has sat on it's fucking arse and let it happen. Played radio silent. Arrogantly thinking we'll adopt a hostile approach to the press. Give them absolutely fuck all. Treat them with disdain and wait for them to fawn over us when Guardiola becomes manager because he's the biggest show in town.
It's been an absolute fucking omnishambles and unfortunately the damage to our reputation is going to take a generation to fix. The PR strategy the club has taken since Gary Cook left has been an absolute and utter fucking disgrace and I'm sick of reading negative story after negative story about the club I love while no one that works there does a fucking thing about it.
Every other week there's a fucking negative story about our attendances. It would be very simple for the club to brief the press that in fact we're currently averaging more than Liverpool have in their entire history. But instead they sit on their arse with their finger on their lips and say fuck all.
It's not worked and they need a clean sweep of the PR department and get some professionals in who know what they're doing and start repairing the reputation that has been so severely damaged.