This and only this.
They missed a big opportunity here.
They could have formed a third Manchester team that was affordable to those priced out of the game.
Yet they purposely alienated 50% of their catchment area by forming an MUFC tribute act.
No other "business / company' would set up and deliberately alienate 50% of potential customers.
Alternatively they could have also said " fuck United..... go and support your local non league team instead - like Abbey Hey, Droylsden, Hyde U, the 2 Ashton clubs, the 2 Wythenshawe clubs, Stalybridge, Moseley, Alty......"