Matchday revenue.
For a start, United get 22,000 fans more than us every home match. That's 418,000 fans more a season. Johnny Ball. Average it out. £50 a ticket. £21,000,000. Add tourist and day tripper spend, and that figure probably isn't far short of £30,000,000. My Maths maybe miles out.
So, the way to match them, or to at least get closer to their matchday revenue is to increase the capacity of the Etihad. But increase it so tickets are affordable, we sell out, and at the same time increase revenue by more season ticket sales, matchday ticket sales, food, drink and merchandise sales, etc. Lobbing a few %age price rises on current season ticket and matchday tickets is never going to get us any closer to United.
And remember this. United haven't increased their season ticket prices in 7 years. Not sure about their matchday ticket prices. So our current season ticket prices are competing against their 2011 season ticket prices. If United start increasing their season ticket prices again in the future, the gap may widen even further?