You’re wrong tbf. Fraud committed on the vulnerable has a huge impact on sentence - for example, someone defrauding the revenue or a large corporation would (ceteris paribus) get less than someone defrauding an elderly person for the same sum of money - it just isn’t enough of a difference as far as I’m concerned.
Some people are inherently malign and almost certainly incapable of redemption imo. People who target the weak and vulnerable (of which Sky are neither) fall into that category and need removing from society for sustained periods following such offending, as their behaviour is highly anti-social, predatory and sociopathic - and they deserve being severely punished for that.
These guys from Cov fall well short of that.
I also expect them to get absolutely hammered in the subsequent the POCA proceedings, so this isn’t over for them and will (in all probability) compound their punishment.