It’s the same as what Bayern do with Audi and Adidas. Apparently it’s allowed as long as it’s ‘fair value’
What baffles me though is people think our owner owns Etihad (I know he does not) and its not fair value but these other sponsorships which are related / are owners sponsorships do not seem to be tested to see if they are market value ? Are they even declared as related party in the accounts ? Certainly feels like they are not given the lack of fuss but that could just be the media or UEFA not discussing it and rather focusing on us. Could be probably is the accounts are all fine
Juventus and Jeep is another one