Manchester City supporter Rodney Ward is seeing red after he was forced to have a tattoo of city rivals Manchester United's badge etched on his chest due to him losing a drink-induced bet.
The 24-year-old and life-long Blue wagered Reds fan Paul Madden in the pub at the beginning of the football season that City - who won the FA Cup - would be finish top of the Premier League.
But when the Reds lifted the league trophy earlier this month, Mr Madden, also 24, called in the bet and made his friend go under the tattooist's needle.
Now the Manchester City fan has a tattoo of United's crest over his right pectoral, making him the subject of jokes among his friends in Urmston, Greater Manchester.
He is thankful that Sir Alex Ferguson's team did not manage the double and win the Champions League Final on Saturday.
Spanish side Barcelona defeated them 3-1, with Wayne Rooney scoring for the English side.
The heating engineer said: 'I'm embarrassed as anything but it could have been worse if United had won the Champions league trophy too.
'Paul would have probably had me have a tattoo of Rooney on my back if that had happened and I would never have been able to show my torso in public again.
'As it is I'll just have to grin and bear the fact I've got a United logo on my chest.'
The two friends were watching City play Tottenham on TV on the opening day of the season last August when they decided to bet each other over which club would finish highest - with the loser getting the other club's crest tattooed on his chest.
Mr Ward added: 'I said to Paul: "I bet you that City will be above United this season" and it was my decision to get each others' team's logo on out chests.
'We've said it has to be at least three inches by three inches to make sure everyone would see it.
'I just thought with all the great players City now had, the Premier League title was a dead cert.
'I cannot believe it has backfired on me so badly. I just wish I had said the FA Cup rather than the Premier League. Paul's escaped that bit very well!
'I'm gutted that the tattoo's had to be done but a bet's a bet isn't it?
'That's what you get when you're under the influence of alcohol. I already have 11 tattoos, so it's not getting another that's annoying - it's the fact that's it's a Man United tattoo.
'We agreed that neither of us can do anything about the tattoo or remove it for three months. But after then I'm going to modify it and get "Lost bet to Paul Madden season 2010-2011" underneath, so that if people ask I can explain it to them.'
He had his tattoo done in his local pub the Garrick's Head in Urmston and used the occasion to help raise money for research into breast cancer after his mother was diagnosed with the illness and is presently undergoing treatment.
Mr Madden, a BT engineer said: 'I'm so relieved we bet on the Premier league rather than the FA Cup.
'I got proper worried about it when the gap started to close on us. It's supposed to be three inches in diameter, but it'd be a full size tattoo on his back if I had my way!
'We all bully Rod quite a bit about City, especially when they're doing badly. Although next year I reckon it will be much closer between our teams. However I don't think I will be putting the same bet on next year.
'We always put bets on, especially when we're drinking, and it often gets out of hand. Rod says that he's not bothered but I can tell he's gutted.'
