City join fellow European giants Paris Saint-Germain, FC Barcelona and Juventus as regional partners of Tecate. The Heineken subsidiary is hoping to build its brand in Europe and offers clubs access to an expanding and passionate fanbase in Mexico.
The tie-up with Manchester City is descibed as 'multi-year', though the deals struck with other clubs are all five years in duration. No financial details were announced.
Raul Gonzalez, brand director at Heineken Mexico, said: "As the fastest growing football club in the world Manchester City's success, history and ambition is attracting fans all around the world. Our consumers at Tecate will now be there, every time the fans are moved and inspired by such a magnificent club."
http://www.sportspromedia.com/news/...rtsPro+Media+-+Latest+News%29&utm_medium=feed
The tie-up with Manchester City is descibed as 'multi-year', though the deals struck with other clubs are all five years in duration. No financial details were announced.
Raul Gonzalez, brand director at Heineken Mexico, said: "As the fastest growing football club in the world Manchester City's success, history and ambition is attracting fans all around the world. Our consumers at Tecate will now be there, every time the fans are moved and inspired by such a magnificent club."
http://www.sportspromedia.com/news/...rtsPro+Media+-+Latest+News%29&utm_medium=feed