"Sportswashing"...what a stupid label.
But a label none the less, the useless media peddle to the braindead (aka the red cartel)
What does it actually mean? Sportswashing?
How can both newcastle and our owners (in the media's eyes) be using the clubs to try yo make their countries look better?..well i tell you something it aint working cos' the media shills spotted it straight..wow what a coincidence - and labelled it as sportswashing and droned on about how morally corrupt it all just is.
When it is more likely, and has been written in fact, that the reason for it was because they wanted to open up their future generations population to western life.