Good question. The Guardian is the only one with a major online football site and the only one which is co-opting fan content into its journalism. The Sun, Mail etc do not have significant online football sites. They are token efforts. The Guardian gets thousands of comments on match-day, it's on a completely different scale to the others, and is the only profitable digital operation from the traditional Fleet St stable. I don't think City fans have realised what they are up to and why they write their articles in a certain way. "5 things, 10 things" etc. It's all designed to pull people in. They aren't telling you what they think, they want you to tell other people what you think, and then they take the financial gain. This is a fundamentally different and new operation. City are used as a red flag to make money for them. They provoke us to write. They provoke Liverpool fans to write about Man city They used Mourinho in the same way. It's not just Man City. I am not sure whether Open Journalism can ever work when the readers are warring and conflict ridden. They are effectively sponsoring trolling not discussion. Football fans will always behave like tribes.