Reads like complete bullshit, their 'sources' just manage to criticise the holistic approach when the article is about shirt sponsors.
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Manchester City are seeking to replace Etihad Airways as their shirt sponsor but the search is being hampered by the chaos surrounding Roberto Mancini’s sacking and uncertainty over the club’s future.
Tom Glick, the club’s American chief commercial and operating officer, is using a group of external consultants and agencies to find sponsors and, according to one source, initial feedback is that City ‘are not the easy sell that was perhaps imagined’.
The source, who has knowledge of City’s commercial affairs, says: ‘Developments over the past four or five weeks haven’t been helpful. The defence of the title ending so early and with no real fight was bad enough, especially after failure to progress past the Champions League group stage. Then the manager’s been fired in embarrassing circumstances after not winning matches that were expected to be won, like the FA Cup final.
All change: Manchester City want to replace Etihad as their shirt sponsor
‘For all this talk about a ‘holistic’ approach, we’ve yet to see consistency in how different parts of the club are operating.’
That last comment is a reference to a perceived three-way split in the club’s hierarchy.
At owner level are Sheik Mansour and his day-to-day lieutenant, chairman Khaldoon Al Mubarak. At football level are the Barcelona boys: director of football Txiki Begiristain, who answers to a fellow Spaniard who was also formerly at Barca, chief executive Ferran Soriano. They want to implement a youth to first team 4-3-3-based football philosophy, with Manuel Pellegrini seen as the ideal initial coach as this evolves.
At commercial level there is Glick and a team of deal makers.
The uncertainty is whether and when the three areas can gel to build a club successful on and off the pitch who are serious and consistent European contenders.
Industry sources say City’s hierarchy decided months ago to find a major sponsor to replace Etihad on City’s shirts, although Etihad will remain a major club sponsor.
Sacked: Roberto Mancini's dismissal is hampering the club's search for a new sponsor
Glick is using outside agencies working under contracts issued by City Sports Marketing Limited, a subsidiary of Manchester City registered at Companies House in January.
It is understood one potential shirt sponsor, an international financial services firm with their headquarters in the United States, were considering a five-year £25million-a-year deal but have dropped out of negotiations ‘because of uncertainties about where City are going, medium-term’.
It should help City’s global marketing ambitions that they are due to announce a Mansour-funded team in America’s MLS, perhaps as early as this week.
‘But anything that tarnishes the brand like a controversial manager sacking doesn’t help,’ says a source. ‘City are trying to break new markets but without the historical presence of Manchester United or Liverpool or even Tottenham.’
Manuel Pellegrini
One source said City wanted a new shirt sponsor for 2013-14 but ran out of time, with limited options to do a quick deal. Glick is understood to have told his contracted consultants he wants £25m a year at least.
Etihad’s 10-year, £340m deal to sponsor City’s shirt, stadium and academy is about to enter its third year and Etihad will remain significantly involved in the club. ‘Etihad will stay as a major commercial partner because they are effectively helping to underwrite the club,’ a source says.
City want to replace Etihad to gain extra revenue, needed keep up with clubs like United, Chelsea and Arsenal. It is anticipated Etihad’s cash will still be injected into City, albeit as sponsorship of the stadium, academy and other areas.
Glick is based in Manchester most of the time but City, like their cross-city rivals United, also have a London office which is envisaged to be the hub of global commercial empire.
That office is located at Old Park Lane, near Hyde Park Corner and next door to the famous Playboy Club. The premises were set up as a City outpost by former owner Thaksin Shinawatra and were inherited by Mansour.
City’s London-based operations are expected to move to larger premises in another area of London, Fitzrovia, this summer, when 20 new employees are expected to start work.
<a class="postlink" href="http://www.dailymail.co.uk/sport/football/article-2326788/Manchester-City-struggling-new-shirt-sponsor.html" onclick="window.open(this.href);return false;">http://www.dailymail.co.uk/sport/footba ... onsor.html</a>
Manchester City are seeking to replace Etihad Airways as their shirt sponsor but the search is being hampered by the chaos surrounding Roberto Mancini’s sacking and uncertainty over the club’s future.
Tom Glick, the club’s American chief commercial and operating officer, is using a group of external consultants and agencies to find sponsors and, according to one source, initial feedback is that City ‘are not the easy sell that was perhaps imagined’.
The source, who has knowledge of City’s commercial affairs, says: ‘Developments over the past four or five weeks haven’t been helpful. The defence of the title ending so early and with no real fight was bad enough, especially after failure to progress past the Champions League group stage. Then the manager’s been fired in embarrassing circumstances after not winning matches that were expected to be won, like the FA Cup final.
All change: Manchester City want to replace Etihad as their shirt sponsor
‘For all this talk about a ‘holistic’ approach, we’ve yet to see consistency in how different parts of the club are operating.’
That last comment is a reference to a perceived three-way split in the club’s hierarchy.
At owner level are Sheik Mansour and his day-to-day lieutenant, chairman Khaldoon Al Mubarak. At football level are the Barcelona boys: director of football Txiki Begiristain, who answers to a fellow Spaniard who was also formerly at Barca, chief executive Ferran Soriano. They want to implement a youth to first team 4-3-3-based football philosophy, with Manuel Pellegrini seen as the ideal initial coach as this evolves.
At commercial level there is Glick and a team of deal makers.
The uncertainty is whether and when the three areas can gel to build a club successful on and off the pitch who are serious and consistent European contenders.
Industry sources say City’s hierarchy decided months ago to find a major sponsor to replace Etihad on City’s shirts, although Etihad will remain a major club sponsor.
Sacked: Roberto Mancini's dismissal is hampering the club's search for a new sponsor
Glick is using outside agencies working under contracts issued by City Sports Marketing Limited, a subsidiary of Manchester City registered at Companies House in January.
It is understood one potential shirt sponsor, an international financial services firm with their headquarters in the United States, were considering a five-year £25million-a-year deal but have dropped out of negotiations ‘because of uncertainties about where City are going, medium-term’.
It should help City’s global marketing ambitions that they are due to announce a Mansour-funded team in America’s MLS, perhaps as early as this week.
‘But anything that tarnishes the brand like a controversial manager sacking doesn’t help,’ says a source. ‘City are trying to break new markets but without the historical presence of Manchester United or Liverpool or even Tottenham.’
Manuel Pellegrini
One source said City wanted a new shirt sponsor for 2013-14 but ran out of time, with limited options to do a quick deal. Glick is understood to have told his contracted consultants he wants £25m a year at least.
Etihad’s 10-year, £340m deal to sponsor City’s shirt, stadium and academy is about to enter its third year and Etihad will remain significantly involved in the club. ‘Etihad will stay as a major commercial partner because they are effectively helping to underwrite the club,’ a source says.
City want to replace Etihad to gain extra revenue, needed keep up with clubs like United, Chelsea and Arsenal. It is anticipated Etihad’s cash will still be injected into City, albeit as sponsorship of the stadium, academy and other areas.
Glick is based in Manchester most of the time but City, like their cross-city rivals United, also have a London office which is envisaged to be the hub of global commercial empire.
That office is located at Old Park Lane, near Hyde Park Corner and next door to the famous Playboy Club. The premises were set up as a City outpost by former owner Thaksin Shinawatra and were inherited by Mansour.
City’s London-based operations are expected to move to larger premises in another area of London, Fitzrovia, this summer, when 20 new employees are expected to start work.