I'm not as disgusted by the home kit as other appear to be (I don't think it's great, but once the reveal happened, it looks better than I had feared from the leaks - as is usually the case).
But this away kit is just, well, I can't even find words to describe it, it's so bland.
I hate to say it, but it reminds me of the famous United grey kit which the old pisscan condemned to the bin for being so bland and unrecogniseable. The shoulder colour looks as though they couldn't afford much red dye, so rationed it and we ended up with a nondescript hue that I don't think will stand out at all on the pitch. Whether that actually makes much difference to the players when attempting to pick out their team-mate, I don't know, but surely, when marketing a "fashion brand", the watchword shouldn't be "bland"!
I wonder what went on in that marketing meeting between Nike and the club."Yes, we've done some market research, and we believe as bland and washed out kit as possible is what will sell to our newer fans in the US and other territories"!
Are City really happy with this design? I can't honestly believe they are!
Nike are truly awful, and having been a repeat customer for shirts in the Umbro era, I haven't bought a single thing that Nike have produced, so I don't know how many sales City have picked up for the ones that they have lost from this loyal fan (customer), but I do know I won't be returning to buy shirts any time soon is this is the dross they keep coming up with.
