I think it's pretty clear to all of us now that when our owners said they wanted City to be the no1 football team in the world, they meant it!
Football these days however is not the same game most of us remember from school - it is now a global business and the top football clubs around the world are more than that - they are a brand. No different in a lot of respects to MacDonalds or Coke.
Now with that in mind you go anywhere around the world and ask somebody to describe the MacDonalds branding it's almost a certainty they would describe to you the golden arch logo, colour scheme etc. Now carry that into football - stop somebody walking the street in Malaysia, Singapore, South Africa to describe the Rags football kit, and I guarantee they'd know - red shirts, white shorts, black socks... this is as much a part of their brand as their badge, it makes them instantly recognisable as all good branding should do. Similarly Liverpool, Real Madrid etc. etc. - can you imagine Liverpool announcing a new home kit with white shorts? No, they have decade ago worn such a kit, but since the 60's when they found their 'identity' their kit has been constant.
So that's where my problem lies with our new kit. City need to be constant, to get where we want to go our kit is as important in our 'branding' as our badge is. I want to be able to stop somebody anywhere in the world and ask them what kit we wear and they know straight away - sky blue shirt, white shorts, sky blue socks - we need to burn this image into peoples heads worldwide, we need to be instantly recogniseable - our colours define who we are as a club - I hope you're listening Gary Cook!